It’ll be trivially easy for Twitter to make money. Or not.

From the September 24, 2009 New York Times, in an article about Twitter raising money, and their ability to generate revenue:

“It would be trivially easy for them to turn on a revenue source today,” said Steve Broback, founder of the Parnassus Group, which runs conferences on Twitter and other business topics. “I don’t see that they are in a big hurry to start generating revenues, mostly because they want to minimize any sort of negative effect on their community.”

So in fact, what Mr. Broback is saying is that it would not be trivially easy for Twitter to turn on a revenue source today.

Just wanted to clarify that.

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3 thoughts on “It’ll be trivially easy for Twitter to make money. Or not.

  1. It’s just that I think the phrase “trivially easy” understates the problem of monetizing Twitter by a good order of magnitude.

    Sure, they could turn on ads, start charging high-volume tweeters, or any of the other potential schemes that have been tossed around on the web. But the truth is, all of the proposed revenue generators will damage the Twitter experience. Not fatally, not irrevocably…but they will damage it, in a significant way.

    I would suggest that the problem of monetizing Twitter isn’t trivially easy. It’s quite complex, otherwise they would have done it already.

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