With iPhone apps, we have a technology that might just be able to deliver the viral addictiveness of Facebook apps, but combined with a monetization plan, something Facebook app developers figure they can get around to some day, but for reasons they share with no one, haven’t decided to.
iPhone Apps have the same persistent user identity model that makes it so much easier to sign up for Facebook apps than traditional web apps (where each demands its own userid and password.) iPhone’s App Store also shares Facebook’s one-click installation model. Combine that with the fact that your iPhone knows your credit card number, and there’s something really going on here. (It does lack Facebook’s “social graph” aspect…or does it? How long before we see iPhone apps that try to spam your Contacts? I mean, Apple developers probably won’t be as crass as that, but no doubt they’ll figure out some way to do this tastefully and non-intrusively.)
I posed my headline as a question, but can there be any doubt?